Advisory Board - XIGEM

Advisory Board

Avi Greenspoon

Mr. Greenspoon is currently the Executive Vice President and General Counsel of III Dune Capital Partners Limited. Prior to joining III Dune, he was a partner at Goodmans LLP, a pre-eminent Toronto law firm, where he specialized in corporate and securities law. Mr. Greenspoon was repeatedly recognized as a leading lawyer in the area of Corporate Mid-Market by The Canadian Legal Lexpert Directory. He earned his Bachelor of Laws from Osgoode Hall Law School and was called to the Ontario Bar in 1993. Mr. Greenspoon has previously served as a director on a number of public company and non-profit boards.

Wei Lin

Wei Lin is the CEO and co-founder of Project Genesis, which focuses on consolidating e-commerce brands, starting with Amazon third-party sellers.  Wei is also a co-founder of Lightheart Management Partners (“LMP”), the primary firm that seeded Project Genesis.  LMP invests in, advises, and governs several leading venture and growth stage companies across consumer brands, media, healthcare, and non-profit services.  Prior to LMP, Wei was a principal with CPS Capital where he led deals in the clinical research and non-profit and charity services sectors. Prior to joining CPS, Wei was an Engagement Manager at McKinsey & Company where he served clients in the High Tech, Media, Telecom, Banking, and Private Equity sectors. Prior to McKinsey, Wei directed sales at a private wealth management firm in Vancouver servicing high net-worth overseas clients including strategic partners in China who have provided expansion opportunities for what are now LMP affiliated businesses. Wei holds an MBA from the Ivey School of Business, graduating Magna Cum Laude, and a Bachelor of Science from the University of British Columbia, with a major in Computer Science.

Carli Posner

Carli Posner is the CEO and Principal of The Notable Group, an award-winning media group consisting of a full-service marketing agency and two leading digital publications, Notable Life and Refined Society, serving Canada and the U.S. Prior to The Notable Group, Carli worked for Canada’s largest network and was an Executive Producer on top television shows, overseeing multiple departments including premium sponsors, talent and media strategy. Throughout her career, Carli has created over $100 million dollars worth of marketing initiatives, sponsorships and endorsements, with top brands including Mastercard, General Motors, RBC, BMW and LG. Carli has served as Chair of Green Growth Brands and advises on marketing and strategic growth for a variety of publicly traded companies. She is a serial entrepreneur, investor and serves as a director on several boards.